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What's Beyond
2D Storyboarding? - True 3D Previsualization
>> Click here to see the video, FrameForge in 10 Minutes Flat <<
 For Previsualization
or Previz (pronounced Prē·viz)
to be anything other than a new buzz word it must
mean something beyond simply
visualizing what you're going to shoot. This is true because basic "visualizing" is exactly
what directors and storyboard artists have been doing for years, regardless as
to whether they were creating these visualizations using pencil, paper, still photo or
some 2D composite software program.
Here's an
amazing fact: When we showed FrameForge at the ASC (which, as you may know, is
not a union like the Director's Guild but is rather an invitation-only, honor society for the
world's best cinematographers) a vast majority of their members said they
hated storyboards. Why? Not (as you might imagine) because they didn't want to be told what to do, but rather because, whether the boards were hand drawn by
professional artists or generated by some 2D storyboarding program, they were
inevitably inaccurate.
They'd be then
faced with arriving on the set with a director who had fallen in love with a shot or sequence
that simply wasn't possible to shoot for any of a huge variety of technical
reasons. These might include a shot requiring such a wide-angle lens to
get the desired framing that it introduced unacceptable distortion; impossible
camera placements that required putting the camera through a wall or ceiling; or
simple compositions that looked natural on paper but were not reproducible with
the optics of available lenses or many, many other reasons.
So what did the ASC think of FrameForge 3D Studio? Well, suffice it to say that it is the first software that the ASC has ever sold on their online store and from their booth at trade shows, and FrameForge 3D Studio remains the only software of its kind to be sold by them.
Enter
FrameForge 3D Studio's Optically Accurate
Previsualization
For us (and our
thousands of current clients), what makes FrameForge 3D Studio so exciting and useful is that its
previsualization is as far beyond storyboarding as script formatting software is beyond a manual typewriter.
Since its
introduction, FrameForge 3D Studio has made it possible for anyone
to produce
an optically accurate previsualization of their film, commercial, TV show or whatever without
requiring a huge budget, intense programming knowledge nor a daunting learning
curve.
And by "True
Previsualization" we mean that when you plan your shots, what you see in the
program is what you'll be able shoot on live set! That's because
FrameForge's Previz images are not
based on forced perspective and imagination as are 2D or clipart storyboards,
but are instead thoroughly grounded in the physics of optics and film planes,
and the realities of locations and camera packages.
Storyboards can communicate, but previsualization creates.
Storyboarding by drawing or compositing is merely putting down on paper visualizations that you or an artist already had in your heads -- no more, no less. But true previsualization differs from storyboarding in providing the means for the director, cinematographer or other user to actually explore, discover and experiment as if they were on set with their camera package. Our users say "true previz" is a creative opportunity that often produces results with more interesting shots and visual themes than they'd initially had in mind. And as you're framing your shots, FrameForge is storing the information you'll need to create it live on set.
The bottom line
is that when you prepare for a shoot in FrameForge 3D Studio, you
will come out with a dynamic, living blueprint that will
be richer and better thought out than when you started. And when
you arrive on set, you'll know
you can get the shots you'd planned, making your shoot go faster
and smoother, saving time and money while also giving you more freedom to work
with actors and focus on other creative elements like dramatic performance.
But don't take
our word for it, please read what our users have
to say themselves...
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